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20130318
20130326
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it nationally. for example, when a conservative like steve pearce in new mexico wins in a predominantly latino district, we need to glean the lessons of his approach. second, in order to combat misperceptions, we will premiere an aggressive marketing campaign across the country, especially in communities we haven't been to in a long time, about what it means to be a republican. third, we will establish regular focus groups and listening sessions, to ensure we target in our communications. we will regularly share our findings, as well as polling results, with our candidates, allies, state parties, and elected leaders. because it all goes back to what our moms used to tell us, it's not just what we say, it's how we say it. the promise of opportunity will be our message, and a spirit of optimism will infuse everything we do. messaging certainly overlaps with the next action area, demographic partners. now, i didn't need a report to tell me that we have to make up ground with minority groups, with women, and with young voters. specifically for youth voters, the report outlines the need to promote
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